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When a customer enters a store these days, the shop owner is hoping to catch his attention and shoppers are expecting to have the best shopping experience possible. Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper’s decisions. Retail digital signage has a proven track record of success for point-of-sale, in-store-TV, quick service restaurants, grocery stores and shopping mall applications.
Digital signage is a powerful tool that improves the in-store experience, reduce the load on your customer service staff and also provide a supplementary revenue stream for your stores. Use digital signage at your store-front to attract customers, at end caps and cash wrap to generate impulse purchases.
Digital signage will grab a customer’s attention and influence their purchasing decisions right at the time of purchase. It also eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Whatever it is intended to build a brand, influence customer behavior or simply provide information, the dynamic visual experience created by digital signage helps in increasing the sales.
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Advantage of OOHMP Digital Signage in Retail:
1.OOHMP`s digital Signage messaging is dynamic and possesses the capability to display compelling content, resulting in attention garnering messages.
2.OOHMP network can be centrally monitored ensuring that system wide, brand-compliant messages are deployed. This represents a major advantage over other forms of in store advertising and communications whether it is print of static signs.
3.Marketing using Digital Signage can enhance customer service and improve store personnel productivity. Digital signage assists customers in finding the right product and at a price range that they have budgeted and can provide in depth information and product demonstrations to aid in the purchase decision.
4.Retail Digital Signage eliminates the costs associated with printing, distributing and installing static signage. In addition, Retail Digital Signage may decrease store labor costs, while improving labor productivity. For example, in Wal-Mart, Big-Bazar, Service delivering compelling product messages to customer while creating a quick and far-reaching communication delivery source.
Key benefits of OOHMP Digital Signage networks in Retail
1.OOHMP DS eliminates the time-lag between consumer exposure to a message and the place of purchase.
2.Marketing enabled technology posses the ability to directly correlate the messages to its sales impact.
3.Marketing networks enhances its ability to make timely changes of messages in response to changing consumer and environmental factors..
4.Marketing messages are capable of rapid deployment system-wide, store-wide or in single store aisle, and can leverage specific regional and store conditions, such as customer demographics.
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