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Going to banks is one of the most boring and grueling experiences as one has to
wait for his/her turn after getting the token.The customer waiting time can be used
by the banks to inform and communicate with the customers .One of the best way to
improve bank`s communications is to install digital signage in the branches.Research
shows audio,vedio communications are often much more effective and long lasting.The
digital signage system provide audio vedio communications that enables banks to
leverage its advertising and marketing communications investments and bring timely
promotions directly to the customers while they are waiting for their turn inside
the bank`s branches.In an effort to win new customers and convince existing ones
to use more services,many banks are turning to digital signs and as a way to improve
the banking experience and communicate better with customers.
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Uses of Digital Signage in Banks
- Inform customers about bank`s new initiatives like income tax deposits,sales tax
deposits. deposits.
- Banks also work with real estate companies/ development authorities for installment
deposits
- Banks can inform customers about loans,investment accounts,and other banking products.
- Display current exchange rates.
- Display stock market updates for Demat customers.
- Deliver emergency alert message.
- Some banks tie up with insurance companies to offer insurance product through
the banks.Correct information display of such products can help banks to have more
such customers.
- Banks can target customers directly and provide competitively sensitive information
like rate of interest etc.since this information is not seen outside of the facility.
- One of the best uses of digital signage for banks is how much it streamlines the
customer/employee interaction.Instead of having to deliver every bit of information
personally,customers can be given specific directions as soon as they walk in the
door.
- Finally,digital signage introduces an entertain ment aspect to the banking environment.With
digital signage in place his waiting time can be made to feel shorter.
Benefits:
- Indirect payback- Increases members.
- Demonstrates that the bank is technologically
current.
- Shortens the customer`s perception of wait time.
- Demonstrates community activity- can even include local information and upcoming
events.
- Digital Signage is an efficient and effective solution for banks.It not only informs
customers of services and promotions available with in the branch,but also acts
as a form of entertainment,decreasing perceived wait times and ensuring consistent
corporate communications and training.
- One of the most important benefits of bank digital signage is the ability to provide
continuously updated and relevant information at strategic times of the day.
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