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Digital Signage has become the most important and cost effective tool in order to
address the bottom-line of any restaurant and bar business and that is “Customer
satisfaction” and “Increase in sales”. Thousands of restaurants understand importance
and have deployed digital signage throughout their establishments over the last
few years. More and more restaurant owners are now leveraging on this digital media
technology to provide their customers unique experience while dining. Traditional
static signs like printed posters can be deployed in limited numbers that does not
cover the entire spectrum of the available cuisine. Restaurateurs are looking for
a simplified and more efficient and effective solution that will not only prices
and feature of that day – but also act as a form of information and entertainment
to their patrons, decrease perceived wait times. One of the biggest features is
day-parting, the ability to provide continuously updated and relevant information
on available items at strategic times of the day.
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Uses of OOHMP Digital Signage in Restaurant
- Listing daily meals and drink specials is done by nearly every bar and restaurant.
You can use a OOHMP to display text or video to announce the specials. You will
never again have to worry about constantly rewriting the menu items or replacing
fliers. Digital signage will do the work for you. You can schedule each item to
be displayed when you want it.
- You can also use the OOHMP to inform your customers about various promotional events
that you are hosting. This could be anything from a weekend offers, happy hour times
or other special event like birthday party hosting facility etc.
- If you run a restaurant this is the perfect way to welcome diners. After welcoming
your customers you can also use digital signage to display the waiting list for
a table and provide a list of the next party to be served. This will not only save
you from having to repeatedly inform customers when their name will be called but
can reduce long waiting lists and will improve the satisfaction of diners.
- We can also use digital signage to raise advertising revenue.We can rent out part
of the screen space to other related companies that you think would be of interest
to your customers.For instance,if you run a sports bar you could work with your
local sparing good store or with local athletic clubs or teams.This will then increase
your profits and will help your customers as well.
- OOHMP can be used to display messages related to guests in the bar or restaurant
like display of birthday,anniversary wishes etc.This can help creating loyal customers
and comnnecting with them emotionally as well.This can also be a paid messaging
thus creating another revenue stream for the owners that can in fact sustain the
installation cost of the OOHMP.
- The other very important information that can be displayed on OOHMP related to customers
is parking information.At times customers park vehicles which obstruct the passage
of other people.Information flashed on for such vehicles can reduce the burden on
staff who around looking for the vehicle owner.
Advantage
- Menu boards help display various menu options during the day.Now you can customize
your menu for breakfast ,lunch,or dinner and so on.
- Nutritional information,calorie update.It can be easily conveyed to the customers
through the digital signage means- easy to update and easy to configure.
- Digital signage provides resturant and bars owners with flexibility,versatility,effective
communication and cost efficient solutions in order to reach its customers.
- Improved order efficiency to reduce the burdens that long lines place on the customer.
- REduction in the number of the staff required and a significant decrease in the
associated costs(such as staff training).
- Higher sales resulting from the improved order efficiency.
- Better loyalty and customer retention.
- Additional revenue can be generated by providing advertising slots to other related
products and services.
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